Hed Mayner is a fashion designer with a wide and light approach to men's attire that derives inspiration from both modern and ancient sources. Clothes as a religious and existential envelope, as a refined accessory for self-expression and as a symbol of the simple life under the sun, clothes which cross boundaries of religion, nationality and sometimes gender. Bilal Abu-Khalaf is a veteran and respected cloth merchant whose store in the Old City is frequented by, among others, archbishops, sheikhs and members of Toldos Aharon Hasidic community who visit the establishment to have their elegant attire made.

In the framework of the festival, the two got together in Abu-Khalaf's cloth store and allowed their audience to look, feel and try on a fashion collection designed and sewn by Mayner especially for the festival. A new collection for Jerusalem, a city where many of the residents dress and appear in public space in uniform – of religion, of nationality, of secularism, of Hasidism, or of the security forces.

The collection was born out of a desire to take a look at Jerusalem, at its people and their way of life, with clear eyes, and to try to combine all the elements of the city by means of clothing. Jalabiyas, tsitsit, prayer shawl fabric and rare materials together became an announced fashion show, offering not only beauty and novelty, but something else too – an intimate and familiar feeling, perhaps of a garment passed down in the family, from brother to brother, and perhaps – the touch of the future on the body.